Landmark Partnership Brings Beloved “Upin & Ipin” to Global Gamers
Les’ Copaque Production Sdn Bhd and Streamline Media Group Unite to Launch Upin & Ipin Universe, Arriving in 2025
Kuala Lumpur, Malaysia – February 27, 2025 – In a groundbreaking move for the Southeast Asian entertainment and gaming industries, Les’ Copaque Production Sdn. Bhd., the creators of the internationally acclaimed Upin & Ipin franchise, has commissioned Streamline Studios to develop the Upin & Ipin Console game. Consequently, Les' Copaque Sdn. Bhd and Streamline Media Group have agreed to establish a partnership to jointly publish Upin & Ipin Universe.
Upin & Ipin Universe is the first open-world console and PC game featuring the beloved twins. Built in Unreal Engine 5, it offers a stunning next-generation adventure. Launching in 2025, Upin & Ipin Universe is an ambitious open-world game that will bring the charm and vibrancy of the iconic series to a global gaming audience.
With Upin & Ipin captivating audiences in over 100 countries and boasting immense popularity in Southeast Asia, particularly in Malaysia and Indonesia, the franchise has garnered billions of views on YouTube and is featured on major platforms like Netflix, Disney+, and Amazon Prime. This partnership marks a groundbreaking step, expanding the franchise's reach beyond conventional media entertainment and licensing into the elite interactive entertainment space.
“For years, Upin & Ipin has been about celebrating family, friendship, and community,” said Haji Burhanuddin Md Radzi, Managing Director of Les’ Copaque Production. “This partnership with Streamline Media Group allows us to extend our storytelling into an entirely new medium, giving fans the chance to engage with Upin and Ipin’s world like never before.”
“We are thrilled to collaborate with Les’ Copaque Production to bring Upin & Ipin into the global gaming spotlight," said Alexander Fernandez, CEO of Streamline Studios and Streamline Media Group. “We recognized this as an opportunity to expand the franchise into a fully realized open-world experience, delivering the depth and immersion fans expect from a premium console and PC game. By merging Les’ Copaque’s rich storytelling with our expertise in world-class game development, Upin & Ipin Universe will become a transformative project for the franchise and for Southeast Asian content as a whole.”
Discover the Magic of Kampung Life - A Village Adventure with Upin & Ipin
Discover the Magic of Kampung Life - A Village Adventure with Upin & Ipin
In Malaysia, 'kampung' refers to a village—a way of life steeped in tradition, community, and warmth. Developed in Malaysia, Upin & Ipin Universe is a tribute to Southeast Asian village life, inviting players to explore its landscapes, stories, and customs, crafted by creators who grew up immersed in this culture.
✅ Explore a Vibrant Open-World Kampung – Players will step into a beautifully crafted open-world environment inspired by Kampung Durian Runtuh, filled with authentic Southeast Asian culture and traditions.
✅ A Story True to Upin & Ipin’s Heart – The heartwarming humor, values, and characters from the Upin & Ipin series are woven into engaging quests and gameplay.
✅ Family-Friendly Fun – While fans of the beloved series will find familiar faces and stories, Upin & Ipin Universe is designed for all players—offering a heartfelt, exploration-driven adventure that invites the world to experience the beauty of Southeast Asia.
✅ Seamlessly Integrated Activities – A variety of to-be-announced activities will be seamlessly woven into the game, encouraging exploration, interaction, and discovery in the open-world environment.
✅ A New Adventure in Upin & Ipin’s World – Upin & Ipin Universe introduces a fully original, canonical storyline, expanding the twins’ world with never-before-seen adventures that deepen the lore and bring fresh experiences to longtime fans and newcomers alike.
Join the Journey – Website Now Live
Join the growing excitement for Upin & Ipin Universe! The official game website and discord are now live, featuring exclusive concept art, behind-the-scenes updates, and a roadmap of what’s to come. Stay tuned for major reveals and community events—follow #UpinIpinUniverse and be part of the adventure!"
Visit the website now: www.upinipinuniverse.com.
About Les’ Copaque Production
Founded in 2005, Les’ Copaque Production is Malaysia’s leading animation studio and the creative force behind the Upin & Ipin franchise—a cultural phenomenon that has garnered numerous awards and captivated audiences worldwide. With Upin & Ipin being broadcast in over 100 countries and recognized with award-winning products, the studio has successfully produced a feature film, "Upin & Ipin: Keris Siamang Tunggal," which was shortlisted among the 32 titles for nomination at the Oscars 2019 in the animated feature film category. The studio continues to innovate in storytelling and expand its beloved intellectual property across various entertainment formats. To learn more, visit: http://www.lescopaque.com.
About Streamline Studios
Streamline Studios, a division of Streamline Media Group, is a global leader in game development, delivering AAA-quality games and technical services for over two decades. Specializing in co-development, full-game development, and game engineering, Streamline Studios has contributed to some of the industry’s most iconic titles, including Street Fighter V, Final Fantasy XV, Marvel vs. Capcom: Infinite, Killer Instinct, and Mortal Kombat.
Whether creating original IPs or collaborating with publishers and developers, Streamline Studios is dedicated to pushing the boundaries of game development. Explore more at www.streamline-studios.com.
About Streamline Media Group
Streamline Media Group is a global media and entertainment company leading innovation in video games, publishing, and Beyond Games solutions. Leveraging game technology to transform industries, SMG pioneers immersive experiences for luxury, fashion, sports, and entertainment, offering services such as metaverse development, digital twins, and interactive brand engagement.
As the parent company of Streamline Studios, SMG boasts a legacy of 24+ years, contributing to hundreds of AAA games for partners like Capcom, PlayStation, and Epic Games. Through its publishing division, SMG has launched original titles including HoopWorld, Axon Runners, Nightstream, and Bake ‘n Switch, blending creative storytelling with technical mastery. SMG also produces Video Games Real Talk, an award-winning podcast exploring the business of gaming with insights from industry leaders.
With operations in Malaysia, Colombia, Japan, and the United States, SMG’s multicultural teams and proprietary tools like Streamframe enable it to deliver transformative experiences across gaming and media. Visit www.streamline-mediagroup.com to see how SMG is shaping the future of entertainment and Beyond Games.
